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What is a lead magnet?

Where am I?

In GrowthSpot you can ask and answer questions and share your experience with others!

A lead magnet is something you offer in exchange for an email (or other information)

e.g

Enter your email to get a FREE ebook (ebook is the lead magnet)

Enter your email to get a 20% off coupon (coupon is the lead magnet)

Download my PDF file right now (PDF is the lead magnet)

 

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