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Ali Mirza
Ali Mirza
34
Growth Marketer

 

Welcome to growth job. Start by introducing yourself to the community by asking the following question: "Who is [your full name]?" and answering with a brief summary of who you are, what you do, and how you can help others in the community. Add the "Introductions" topic to your question so that others can easily find it and learn about you.

There are so many reasons why a business could fail

If I was to create a list, we would be here for a long time. However, here are some from my own personal experience

  1. One of my startup failed because I was solving a problem that people didn’t care about or the problem was not big enough for my target audience. They were not willing to spend money to solve their problem so there was no business model.
  2. Another business failed because I was not passionate about the industry aka my target audience. Yes I loved my idea and the product i built, but that wasn’t true for the target audience I was serving.
  3. I am a startup mentor in Dallas and I have seen many startups fail because they launch without building a community. Don’t spend all your time building the product, start building your community from Day1, In other words, don’t ignore marketing.

I believe if you want to build a successful business, here are the 3 questions you need to answer for yourself

A) Am I solving the right problem

B) Are people willing to pay for my solution

C) Can I find these people at scale

If this is for personal use, I would ask myself these two questions 

1 - Which channel is my target audience most active on?

2 - Which channel do I like using the most?

e.g. 

If my target audience is on Instagram and I also love taking picture and videos then that's the platform I should start with. 

If this is for business use, I would also ask

3 - Which channels my competitor is the getting most engagement on?

hope this helps

 

 

A lead magnet is something you offer in exchange for an email (or other information)

e.g

Enter your email to get a FREE ebook (ebook is the lead magnet)

Enter your email to get a 20% off coupon (coupon is the lead magnet)

Download my PDF file right now (PDF is the lead magnet)

 

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